Beauty Industry

Iconic London Gives Jlo Her Glo

Celebrity makeup artist Mary Phillips is a fan of the UK-based brand that recently launched in the US.


JLo Beauty may be coming soon, but the superstar used different beauty products recently to get her signature ‘glow.’ 

Celebrity makeup artist Mary Phillips used a liquid shimmer Illuminator and Sheer Cream Blush in Fresh Faced, both by Iconic London, on Lopez for her new music video for “Pa Ti.” See it below.

The Immuminator provides a soft-focus effect to perfectly accentuate the high points of the face. The brand calls it a “super-concentrated shimmer elixir that glides on smoothly, for an ultra-blendable glow.” 

The liquid shimmer can even be added to foundation, primer, moisturizer — or used alone. It contains Green Tea Leaf Extract, Chamomile Extract — and it’s vegan, cruelty-free and gluten-free.

Iconic London’s cream blush is buildable and blendable. The lightweight gel cream transforms into a liquid — releasing vibrant, coated pigments that leave cheeks looking sculpted.

The blush is in a tube, which is unexpected, but appropriate for its gel-to-watercolor formula. It contains Horehound Extract that provides antipollution benefits.

Iconic London is a female-founded and British born beauty company that recently made its US debut at Sephora.

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